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About Ayurveda
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'AYURVEDA', a traditional system of Indian medicine, is known for centuries in India for curative and prophylactic values. At the same time Ayurvedic products are totally harmless and do not have any side effects. This science is oriented in India and developed by our ancestors and after a great deal of research - clinical and biological - the therapeutic properties of Ayurvedic natural ingredients were reduced to writing, which in the present age have become the authoritative books of Ayurveda.
Ayurveda is a combination of two words : 'Ayu' + 'veda' = 'Ayurveda'. 'Ayu' means 'life' and 'veda' means 'science' i.e. 'the science of life'. In other words, 'the science of longevity'. The natural way of a long, healthy, and peaceful life is the meaning of Ayurveda. Unfortunately, due to a long alien rule in the country, this wonderful Indian system of traditional medicine, a treasure - trove of life renewing secrets, was suppressed and not made known to the world, including the home country itself.
With a view to opening the doors of a long, healthy and natural life to all of mankind, the promoters of this company decided to introduce this science to the world. By introducing a few Ayurvedic medicinal ingredients in daily-use products like paste, powder and skin/sun cream so that the public at large can benefit from this science. It was also to show that India, in this science, is at the giving end.
Ayurveda is not just about good physical health. It is a therapy that promises holistic healthcare. The natural herbs and oils used in the therapy are of great medicinal value as is said in the Vedic literature on Ayurveda. The history of Ayurveda which can be traced back to the Vedic Ages clearly lays out instructions to maintain health as well as fighting illnesses through therapies such as massages, herbal medicines, diet control and exercise. Elimination of toxic elements from the body is the primary function of this curing remedy.
The system gets purified when the poisonous elements are removed from the body. As a result, the chances of falling ill are largely zeroed down which makes one feel tension-free. It rejuvenates the mind, body and soul. Charaka Samhitha (Treatise on Medicine), Susrutha Samhitha (Treatise on Surgery) and Ashtanga Samgraha (Treatise on the basic principles) are the three major treatises in Ayurveda. These treatises tell us that every individual has a unique constitution. Every organ or system has an energy related to it and there has to be equilibrium between them. The balance generally gets affected when we fall ill. The objective of Ayurveda is to reestablish this equilibrium in order to maintain good health.
If that sounds like an all-encompassing definition, it is. Ayurvedic medicine is entirely holistic. Its adherents strive to create harmony between the body, mind, and spirit, maintaining that this balance prevents illness, treats acute conditions, and contributes to a long and healthy life.
Ayurveda is not a "one-size-fits-all" system. Instead, its regimens are tailored to each person's unique prakruti (Ayurvedic constitution), taking into account his or her needs for nutrition, exercise, personal hygiene, social interaction, and other lifestyle elements.
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